When software CMO Rurik Bradbury saw tweets suggesting the lights of the Eiffel Tower had been turned off in Paris at 1 am because of the terrorist attacks, Bradbury decided to perform a little social experiment. The lights to the Eiffel Tower are always shut off at 1 am, you see, but that didn't stop tens of thousands of people from retweeting misinformation he purposely put out there. Get the story here!